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Of all the quality-minded things that we as locksmiths do on a daily basis, none can be considered more important than the methods we use to effectively communicate our business’ marketing message to the public. In the competitive business environment that most of us operate within, public awareness and perception are critical (yet often overlooked) realities of our business. In order to grow and prosper, it is imperative that we understand the intricate details of these perceptions. It is equally important that we send the proper marketing message to our customers. American Lock & Key Co., Inc. in Richmond VA, has been a 1-800-UNLOCKS®service provider since 1997.  Owner Barry Wilson says, "We enjoy the benefits of being part of the locksmith Network ;we use many ways in which to let our community that we are here in the community.  We use various marketing collaterals such as refrigerator magnets, window stickers; tools to help you identify and analyze an effective marketing plan of attack.  Founder, Jeff Musser states, "As you move through our program you will learn many things about yourself, your business, and new ways to communicate the valuable skills you possess to your customer base".

Anonymous

 

Marketing, by definition, is the means in which we go about delivering a message about our business to the customer base that we plan to service or sell to. It is both a science and an art, encompassing many different (and often controversial) ideas, tactics and strategies. Marketing is a one-way channel of communication that we all use to tell our customers who we are, what we can do for them, and why we deserve to have and keep their business.

The word itself, marketing, sounds like something very corporate and pricey, reserved for the multimillion dollar conglomerates with huge annual budgets. But, the raw truth is that marketing is vital to ANY business, whether you are an International Fortune 100 corporation, or a six-year-old entrepreneur running a lemonade stand on a golf course.

Every time you find yourself asking questions like what can I do to increase my customer base? or how can I better service the customers that I have? or I wonder why Jim down the street has that account instead of me? you are asking marketing-related questions. And, as simple as those
questions are, they are probably the most important questions that we, as small business owners, could ever ask.

The Marketing Locksmith ©, included with membership, is designed to help us answer those very questions, and we will do so with the empowerment to take profit-producing steps toward marketing success and prosperity. We will learn to think outside of our box and develop innovative strategies that will leave our competitors asking the same What's, How's, and Why's that we once asked. If our competitors are already wondering, then this is a wonderful tool to stay on top of our market and to keep the competition wondering why your business is attracting and keeping more and more customers.

In the 1-800-UNLOCKS® network, You become the owner of The Marketing Locksmith ©, our exclusive copyrighted workshop. In this program you will learn ways to include marketing in everything we do. We will gain valuable insight into the easy ways to build repeat customers for life. We will learn how to transfer that knowledge into increased sales and profits. We will also understand the importance of educating our customers on the unique services they will find only with the1-800-UNLOCKS® organization.
 

1-800-UNLOCKS® is dedicated to providing the best marketing tools available to this elite group of networked locksmiths. In joining the 1-800-UNLOCKS® program, all new members will receive The Marketing Locksmith©.  this proprietary marketing workshop will remain in a continuous process of improvement, (to read some excerpts, click here) and you will be notified as more and more powerful tools and ideas are introduced and developed.  Programs like our new Key Club membership, as well as professionally produced ads, collaterals and seminar packages, are just some of the many innovative quality services you can expect from 1-800-Unlocks, Inc.  This team minded approach to the implementation and exchange of powerful marketing concepts and strategies is the answer that we have all been waiting for. And now that it’s here, let’s focus our efforts on profiting from the opportunities ahead.

To view a sample of our press release that is sent out to all new territories,

 click here.

Send mail to Info@1-800-UNLOCKS.com with questions or comments about this web site.
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Last modified: 10/27/06