A custom number like 1-800-UNLOCKS® can make it happen!

When it comes to boosting your bottom line and keeping you top-of-mind with customers, nothing pays off quite like a toll-free Custom 800 number. We’ve said it before, but it bears repeating: Companies that use unforgettable Custom 800 numbers in their advertising and marketing materials increase response by as much as 45%.

Vanity Toll Free Numbers for businesses mean more calls, and more calls mean you are doing much more business

You will get more sales off of a more memorable number like 1-800-UNLOCKS® than 1-800-123-7654

Uses of Vanity Numbers

They have also been shown to be an inexpensive promotional method in contrast to repetitive advertising through print and electronic media

Very importantly, it also sets it apart from its competitors

Having a good vanity number has enough benefits on its own; having a good toll-free vanity number doubles that

PRESS RELEASE

Building your own brand with a Toll Free Number

Ever wondered why companies with matching toll-free numbers and URL's are much easier to market?

New York, NY April 26, 2006 (ICB TOLL FREE NEWS) toll free phone numbers which spell a word, like 1-800-FLOWERS, are proven to pull more responses and generate more leads when used in advertising. In fact, many business owners experience at least a thirty percent increase in ad response, and some are doubling, even tripling their responses (versus using a phone number which a sequence of numbers). They see success like this all forms of advertising, including broadcast, print and outdoor.

Ron Henson, General Manager of an auto dealership in Utah. Ron increased his call volume 650%, which enabled his sales team to move more units off the lot. He compares the number of units sold in November 2005 to previous years and attributes the up tick to more phone-ups coming into his dealership. Ron says, “We are shattering previous sales records by 50% and I attribute this success to our new advertising, which prominently features a toll free 800 word number”

Follow the advice below to make sure you use a vanity 800 number as effectively as possible to maximize the power of your advertising budget, increase lead generation and get results like Ron.

When you start using a toll-free Brand Number::

Here are some tips:

1. Repeat it. On your delivery trucks, don’t just put on the sides, put it on the rear, the door panels, even backward on the front of the truck so people sitting at a stop light can read it in their mirrors. When you use it, repeat it for TV and radio, at least three times…once in the beginning, in the middle, and as the last bit of information to finish off the commercial.

2. Put it everywhere. Say It Loud and Proud. Put your phone number on everything – from business cards to company cars. Hire a troop to scream it out from the top of the tallest building. Seriously, make sure people know how to contact you. Use it in all of your advertising: radio, print, television, billboards, collateral materials, even on your website for local searches. Think big, think branding, think billboards or better yet, moving billboards. Using your vanity number on all marketing materials and in all advertising campaigns delivers consistent messaging and ensures that the number will pull more leads and sales.

3. More is More. Make sure you give your advertising campaign, (remember we are talking vanity phone numbers here, trackable vanity 800 phone numbers) a chance. Run a moderate to heavy ad schedule. If it is a radio ad, be sure to run on several stations that target your audience, and run the ads at least several times a week on each station. Same goes for television, and print – come to think of it! We all have a better chance of remembering a phone number if we hear it

several times a day! The more impressions you provide the better the retention rate by your audience.

4. It is a brand. When you activate your 800 phone number, understand that it will enhance the brand that you are. If you have developed a business based on your name……..this will solidify it as a genuine brand, even in a local market. In fact, some of the strongest brands are those that people know locally…not just the national brands.

5. Be brief. If you are selling locksmith services 1-800-UNLOCKS® is a clear indication of what you have to offer. As a matter of fact, apart from your company name, a strong call to action, and a branding vanity phone number, you do not need to include much else in your ad. That will avoid clutter and the chance of overwhelming consumers with too much information.

Finally, test it and track it. Create two separate ads using the same creative elements, just switch up a toll-free phone number for a vanity 800 number in one of the ads. Then track the response you get from each ad. It has been proven that people will remember a vanity phone number (one that spells something, like 1-800-PICK-UPS) in a radio ad fourteen times more than they will remember a numeric number. So you will be able to test ad campaigns, specific media channels, and find out which ones in your local media/advertising market are best for your success.

When using a phone number as a direct response tool there is no question that true vanity 800 phone numbers are the easiest to remember, and produce higher response rates.

Access Direct Blog - WEDNESDAY, FEBRUARY 28, 2007

Building a brand image through Toll free vanity numbers

A toll free number which spells a word relevant to your business name or number can significantly improve your advertising and marketing simply by making your number easier for customers to remember. Recently conducted researches prove that customers will remember toll free numbers which spells a word much more easily than random numbers. A quality toll free word number will make your business more profitable by building a brand image for your company. You can get a toll free vanity number that spells your company name or a service. Setting up a toll-free vanity number in line with a company name, products or services enables companies to strengthen their brand names while offering their customers easy telephone access to products and services. The owners of a small or medium size business, looking for a large presence, can easily get it through a relevant toll free number.

Once your customers have an experience in using the toll-free vanity number, it becomes easier for them to call again. With a toll-free vanity number you need not have to install and pay for another phone line. The toll free vanity number will be programmed to ring automatically to your accessible phone. By acquiring a vanity toll free number, you offer your customers an ultimate way to reach your business. Moreover, a vanity toll free number is easier to advertise and will be distributed more often than a conventional phone number that has nothing to do with your business Take for example the "product" and "services". Customers make a direct link between the logo and the company behind it. Having a vanity toll free number can be just as efficient by giving your customers a mesmerizing and memorable number to contact you. 1-800-"product", 1-800-"service" is a perfect example of this. The number is easy to remember and it tells the customer what the business is about.

This article has been published by AccessDirect, providers of Hosted PBX phone System

A Toll-Free Vanity Number is One of the Best Corporate Identity Brand Building Tools You Can Use

And It’s One of the Most Affordable Branding Examples You Can Buy

The corporate identity brand building and marketing potential of a company increases rapidly with a vanity toll-free number. Sales increase, customer service improves and, because of the heightened brand recognition, your customers know who you are and how to contact you. Marketing efforts can seem almost effortless or become more focused in new product areas or markets.

Here are more examples of branding with a toll-free number and what it can do for your business.

Toll-free vanity numbers are vital in corporate identity brand building.

A good vanity number leaves an indelible impression on consumers. And what good is a corporate brand if it can’t be remembered? A vanity number stands for professionalism, longevity, credibility, and might even make your company a household name to consumers. This is the edge you want over competitors in the same field who lack a corporate identity brand a vanity number can create.

Today’s business environment requires an impeccable image, and the more you do to create that image the better off you will be. A vanity number provides an instant brand identity.

Increased call volume leads to increased sales and increased profits.

The most visible benefit of using a toll-free vanity number is the increased consumer response to advertisements/promotions. If presented with two promotions, customers will most likely respond to and remember a vanity number as opposed to a regular toll-free number. An easy-to-remember toll-free vanity number ensures long-term identity branding and recognition.

Companies that use our easy-to-remember vanity 800 numbers in their corporate identity brand building, advertising and marketing materials report increased response rates of 45% or more, with leads being generated months after a campaign has ended. This reinforces the brand name of your company, increases long-term brand recognition and boosts ad campaign responses.

A Toll-free vanity number virtually guarantees you a better ROI (return on investment).

Greater sales from your vanity number marketing efforts can be one of the most effective, efficient methods of increasing your return on marketing investment (ROI). All of this at an affordable rate is a can’t-miss opportunity for your company. If you make only one additional sale, and you are sure to do much more than that, a vanity number from Primary Wave more than pays for itself.

You will get more referrals with a toll-free vanity number. As you secure customers, they will easily be able to refer you to other businesses because they will remember your contact number. Having a memorable toll-free vanity number not only keeps your customers coming back but also makes it easy for them to refer you again and again

Vanity Phone Numbers Establish Brand Recognition and Increase Word-of-Mouth Referrals By J. Rick Santos

Small business owners, following the lead of the CEO's of nearly half the Fortune 500 companies, are securing toll free vanity phone numbers as a strategic marketing tool. Vanity numbers provide a word or phrase in place of a string of random digits. These catchy phrases help customers remember the phone number and also act as an advertisement for the company. For example, the owner of a business selling honey products uses 877-4-BEE-FOLK, a phone number her customers will easily remember without having to look up, or memorize, a numerical sequence.

Customized vanity numbers available through various toll free providers are a proven way to establish public recognition of a brand image and dramatically increase word of mouth referrals. Numbers provided by toll free carriers are assigned permanently, offering any business consistency even if they expand and change locations.

A toll free number lends credibility to any business, enhances customer service, and increases customer confidence. By combining a toll free number and vanity number, businesses are adding an additional marketing tool to attract new customers and retain repeat business.

Vanity 800 Number Sends Call Volume Sky-High for Massachusetts Roofing Contractor

1-800-NEW-ROOF

Background: Third generation roofing company has over 60 years of family experience. They are a certified GAF Master Elite roofing contractor – an honor held by only 2% of all roofing contractors.

Client: Tami Marcus, Office Manager • Western MA

Challenge: Make the roofing contractor stand out in a highly competitive market and drive customers to the phone.

Strategy: The company began using 1-800-NEW-ROOF in 2000.

Results: “We ramped up from 17 calls per month to a peak of 766 calls per month in 2003, with average calls per month in 2003 at 389,” reports Office Manager Tami Marcus.

She goes on to explain that the phone plays a crucial role in the company’s business and that their vanity 800 number has made an incredible difference in call volume and customer recall. “Phone calls are very important,” says Marcus, “When we answer the phones, we answer ‘1-800-NEW-ROOF,’ and we use a vanity number in all our advertising so that customers will remember the number to call. We have some walk-ins and a few customers contact us via our Web site (www.1800newroof.net), but most of our business is call-ins.”

Like many businesses that choose a vanity 800 number, we chose to incorporate the number into all facets of marketing and advertising. As Marcus pointed out earlier, phones are answered using 1-800-NEW-ROOF and the company has adopted their vanity 800 number for use as a Web address as well.

Marcus says their 800 vanity number “works great” in all types of advertising, explaining, “We use it consistently, whether TV, radio, newspaper, Yellow Pages, flyers, coupons or on our trucks. The owner has been on HGTV® and the sports channel as well, and 1-800-NEW-ROOF is always mentioned. We’ve done a radio jingle with the number in it, too.”

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Last modified: July 07, 2010