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THE BIGGEST MARKETING MISTAKES
Because our customers vary in discretion and taste, no
marketing plan will ever be the perfect one for all of them.
Therefore, in order to maximize our marketing success, it is
extremely important that we continue to monitor and adapt our
plan to fit the needs of a diverse and ever-changing market. As
we develop the marketing plan that is best suited to capture and
retain the interest and appeal of our customers, it is important
that we don’t make too many mistakes along the way.
Marketing mistakes can be very expensive, and as small
business managers, we should try to avoid wasting our
marketing dollars as much as possible.
This covers just one of 8 mistakes from our of the most common marketing
mistakes, and how we can avoid making them ourselves. Every
marketing dollar we spend should be done so with a targeted
monetary return in mind. In this section, we will focus our
attention on some common mistakes that, if avoided, will better
protect the investment of our marketing dollars, and help
produce the results we expect to achieve.
Marketing Mistake Number 1
Failing to properly articulate the company’s message to
customers
It is not ironic that the number one marketing
mistake made today is the failure to develop and articulate the
company’s USP (unique selling or service proposition) to the market. Our USP message should be
simple, concise and effective. It should clearly set us apart
from everyone else, and convey a message of great benefit to
our targeted customers. Remember, the average person is
exposed to over 500 advertisements per day, and most have
become immune to traditional methods of marketing
awareness. In today’s whirlwind of media saturation, getting the
recognition a small company both needs and deserves, is only
achieved if we develop a marketing plan that will separate us
from the rest of the pack.
Just another helpful tip from our
The Marketing Locksmith©.
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